How to present statistics in a compelling way

I’ve attended enough career workshops and business panels to know that in order to sell an idea, you have to craft a compelling story—not just about your project, but about yourself. Why do what you’re doing? And why you and not someone else? Yet I’ve also been reminded by people in the nonprofit world that in order to secure funding I’ll have to be able to present data not only to illustrate the problem that I’m trying to address, but which also demonstrates the impact of my program.

Matthew Scharpnick offers some great ideas on how some nonprofit organizations have been able to present statistical data in a compelling manner. He suggests that infographics can visually present a lot of information in ways that are economic and complementary to the emotionally-compelling aspects of the pitch (stories, pictures, videos, etc.).

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